GENESIS PLUS

Broker Pitch Deck — Premium Corporate Benefits Channel

Confidential — February 2026

The Opportunity

$375,000

in Commissions

That's what 10 clients looks like.

High-margin specialty benefit. Premium commission rate.

02

What You're Selling

Presence Insurance™

The ONLY trademarked benefit that guarantees employees' final messages reach their families after death.

What it does:

  • Employees record goodbye messages, life lessons, wisdom
  • AI helps them create meaningful content
  • Monthly alive-checks ensure automatic delivery
  • Family gets voice, not silence

What it's NOT:

  • Not life insurance (that pays money)
  • Not a wellness app (that tracks mood)
  • Not a digital vault (that stores files)

It's a monopoly category. We own the trademark.
Competitors cannot use "Presence Insurance™"

03

The Problem You're Solving

2.8M

Families Get Silence Every Year

When an employee dies unexpectedly:

Life insurance pays money

Family gets final messages?

No goodbye. No life lessons. No voice. Just... nothing.

Genesis Plus solves what life insurance can't.

04

Genesis Plus (Corporate Tier)

What Employees Get (Free to Them)

Designated heirs2
Final messages4
Voice cloningNo (text-only)
Storage250MB
Alive-checksMonthly
Grace period21 days
AI-guided creationYes (industry-first)
Cost to employeeFREE (employer-sponsored)

Upgrade path: Employees can upgrade to voice cloning + unlimited messages for $199-$499/year
(Eterna manages, you don't track)

05

Premium Pricing (Flat Fee Model)

What Employers Pay

Company SizeEmployeesAnnual LicenseYour Commission (25%)
Micro<500$36,000$9,000
Small500-1,500$72,000$18,000
Medium1,500-3,500$144,000$36,000
Large3,500-7,500$270,000$67,500
Enterprise7,500-15,000$450,000$112,500
Mega15,000-25,000$600,000$150,000
Fortune 50025,000+$750,000$187,500

Unlimited employees within each tier. Budget certainty. No usage tracking.

06

Competitive Positioning

Premium Tier, Irreplaceable Value

What Corporate Currently Pays:

Benefit TypePEPMAnnual (1,000 employees)What It Protects
Identity theft$10$120,000Credit score (fixable)
Legal services$12$144,000Financial assets (replaceable)
Genesis Plus$6$72,000Final words (irreplaceable)

Savings: $48K-$72K annually

while delivering existential value

Genesis Plus is cheaper than replaceable protection,
more valuable than irreplaceable moments.

07

Your Commission Structure

25% One-Time Commission on Annual Licenses

Payment Schedule:

  • 50% at contract signing (immediate payout)
  • 50% at Day 90 (client successfully onboarded)

Example: Medium Client

$144,000 license

  • Month 1: You receive $18,000
  • Month 3: You receive $18,000
  • Total commission: $36,000

High-margin, premium-rate commission.

Note: Corporate renews annually (90%+ retention), but commission is one-time only on initial sale.

08

Commission Comparison

Genesis Plus Pays 2-3x More

Benefit TypeCommissionYour EffortGenesis Plus Multiplier
Group health3-6%High4-8x
Group life5-10%Medium2.5-5x
Voluntary (standard)10-15%Low1.67-2.5x
Genesis Plus25%LowPremium justified

Why 25%?
Trademarked monopoly. Category creation. Zero competitors. Premium positioning.

You're making 2-5x more per client than standard voluntary benefits.

And you don't manage onboarding, activation, or support — we do.

09

The Pitch (To HR)

This Sells in 60 Seconds

"Let me show you what you're currently spending to protect employees:

Identity theft: $10/employee/month = $120K/year for 1,000 employees. Protects credit scores.

Genesis Plus: $6/employee/month = $72K/year for 1,000 employees. Protects final words to family.

You're saving $48K while offering something identity theft can't: their voice when they're gone.

We own the trademark 'Presence Insurance™' — there's no competitor for this. You're not buying a better version. You're buying the ONLY version.

When you recruit, you'll be the only employer in [industry] offering this."

"This is the benefit candidates will remember in job interviews."

"This makes our culture different."

"Employees won't leave a company that cares about their families."

Close rate target: 30-40% (way above typical benefits sales)

10

Why This Is Easy to Sell

HR Says Yes in 5 Minutes

1. Trademark Monopoly

  • No competitors can use "Presence Insurance™"
  • Category-defining, not feature-competing
  • Makes HR look visionary

2. Premium Value, Mid-Tier Price

  • $6 PEPM vs $10-12 PEPM for identity theft/legal
  • Half the cost, infinite more value
  • CFO rubber-stamps it

3. Emotional, Not Rational

  • Not "should we offer another wellness app?"
  • "Do we let families experience silence?"
  • Emotion beats logic. Every time.

4. Simple Structure

  • Flat fee, no usage tracking
  • One invoice, budget certainty
  • No operational friction
11

What Eterna Provides

We Do the Heavy Lifting

You Get:

  • Co-branded landing pages
  • Email templates
  • Lunch-and-learn deck
  • Partner dashboard
  • Dedicated support
  • Marketing collateral

Your Job:

1. Introduce Eterna to HR
2. Get contract signed
3. Collect commission

Our job: Employee onboarding • Activation campaigns • Support tickets • Technical infrastructure • Product updates

You're a referral partner, not an account manager.

12

Your Earnings Potential

Realistic 12-Month Projection (10 Clients)

QuarterClientsAvg LicenseTotal LicensesYour Commission
Q13$100,000$300,000$75,000
Q23$150,000$450,000$112,500
Q32$180,000$360,000$90,000
Q42$200,000$400,000$100,000
TOTAL10$151,000$1,510,000$377,500

$377,500 in Year 1 from 10 clients

Conservative assumptions. Larger clients = larger commissions.

13

Objection Handling

"This seems morbid / employees won't want to think about death"

"That's what people say about life insurance too — and you already offer that.

Here's what we hear from actual employees: 'I've been meaning to do this for years.'

This isn't about death. It's about love. It's about making sure your family hears your voice when they need it most.

The morbid thing? Silence. That's what families get now."
87%
of people say they would
record final messages
3%
have actually done it

We close the intention-action gap.

14

Objection Handling

"How many employees will actually use it?"

20-25%
Genesis Plus
Activation Rate
10-15%
Wellness Apps
Activation Rate
"Why higher? Because this isn't 'track your steps' — this is 'protect your family.'

And here's the key: The CFO doesn't care about activation rate on identity theft protection — they care that it's offered. Same logic here.

This is a recruiting and retention differentiator. Usage is validation, not requirement."
15

Objection Handling

"We already offer life insurance"

Life Insurance

💰

Pays money

Genesis Plus

🎤

Delivers voice

"When your employee dies, their spouse gets a check. Great. Do they also get final words? Life lessons? A recording of 'I love you'?

This complements life insurance. It doesn't replace it. One protects finances. One protects memory."
16

Objection Handling

"What if corporate wants to cancel Year 2?"

"Here's what happens: Employees create vaults. They record 'goodbye to my kids.' They write life lessons for their grandchildren.

Corporate tries to cancel. Employees revolt. 'You're taking away my final messages to my family?'

The switching cost is infinite. You can't move 'goodbye to your kids' to another platform."
90%+
Retention Rate
(Once they're in, they stay in)
17

The Trademark Moat

Why Competitors Can't Copy This

1. Legal Monopoly

We own "Presence Insurance™" (USPTO serial 99616556)

Competitors cannot use this term

Category = owned

2. No Direct Competitors

Consumer legacy platforms exist (Everplans, MyWishes)

But ZERO corporate-sponsored Presence Insurance benefits

You're selling something new

3. Technical Moat

• AI-guided content creation
• Voice cloning
• Alive-check automation

Not easy to replicate

"We're the only trademarked Presence Insurance™ provider.
Your competitors can't offer this, even if they want to."

18

Success Metrics

What "Good" Looks Like

Client-Level Metrics:

  • Activation: 20-25% of employees create vaults
  • Upgrade: 15-18% upgrade to paid tier
  • Corporate renewal: 90%+ retention
  • NPS: 70+ (employees love this)

Your Book-of-Business:

  • Close rate: 30-40% of HR pitches
  • Average deal: $100K-$200K
  • Sales cycle: 30-60 days
  • Pipeline: Continuous prospecting
19

Getting Started

Next Steps for You

Step 1: Sign Agreement

• Standard broker contract
• 25% one-time commission
• No minimums, no quotas
• Sign in 5 minutes

Step 2: Training

• 30-minute session
• Product overview
• Objection handling
• Dashboard walkthrough

Step 3: Get Materials

• Broker portal access
• HR one-pager
• Email templates
• Lunch-and-learn deck

Step 4: Target Clients

• 500-5,000 employees
• HR leaders (culture-focused)
• Recent employee deaths
• Pick your first 3

Close your first deal in 30-60 days

Collect $18,000-$67,500 commission

20

Partner With Us

What We're Offering:

  • 25% one-time commission (2-5x standard)
  • Trademarked monopoly product
  • Easy sell to HR (30-40% close rate)
  • Full support (we handle everything)
  • High client retention (90%+)
  • Premium positioning

What We're Asking:

  • Add Genesis Plus to your portfolio
  • Pitch to your existing clients
  • Target 10 clients in Year 1
$300K-$400K
Realistic Year 1 Earnings
$700K-$900K
Realistic Year 3 Earnings
(cumulative new sales)
21

The Bottom Line

You're Selling:

  • Premium benefit HR wants
  • Trademarked monopoly product
  • Emotional value (voice, not silence)
  • Budget certainty (flat fee)

You're Earning:

  • 25% one-time commission
  • $300K-$900K annually
  • High client retention (90%+)
  • Strong long-term relationships

Your Job:

1. Introduce Eterna to HR
2. Get contract signed
3. Collect commission

This is high-margin specialty commission
on premium benefit.

22

Ready to Get Started?

Contact:

MK, Founder & CEO
founder@eternalegacy.life
eternalegacy.life

Broker Onboarding Process:

  1. Email founder@eternalegacy.life with "Genesis Plus Broker Partnership"
  2. Receive broker agreement (1 business day)
  3. Sign agreement (5 minutes)
  4. Attend training session (scheduled within 1 week)
  5. Get portal access + marketing materials
  6. Start pitching clients

Timeline: You can pitch your first client within 7 days of signing.

23

Appendix: Commission Calculator

# ClientsAvg LicenseTotal LicensesYour Commission (25%)Per Deal Average
5$100,000$500,000$125,000$25,000
10$150,000$1,500,000$375,000$37,500
15$180,000$2,700,000$675,000$45,000
20$200,000$4,000,000$1,000,000$50,000

These are one-time commissions on initial sales.

To scale earnings: Continue acquiring new clients.
90%+ corporate retention means strong client relationships
and potential for expansion opportunities.

24

ETERNA

Presence Insurance™

Confidential — February 2026

Presence Insurance™ is a trademark of Ellite International Inc.